Digital Marketing Strategist

4 days ago


Petaling Jaya, Selangor, Malaysia LE CLASSIC HAIR STUDIO Full time

Job Overview

LE CLASSIC HAIR STUDIO is seeking a skilled Digital Marketing Strategist to develop and implement effective digital marketing campaigns. As a key member of our team, you will be responsible for creating engaging content, managing social media platforms, and analyzing website traffic to drive brand awareness and generate leads.

About the Role

  • Possess a Diploma/Degree in Marketing/Mass Communications/Advertising or any related fields.
  • Minimum 1-2 years of relevant working experience.
  • Good command of English; candidates who can converse in Mandarin will be an added advantage.
  • Prior experience in a Marketing/Advertising agency is preferred.
  • Strong understanding of social media platforms (i.e., Facebook, Instagram, YouTube, TikTok, 小红书) and their algorithms.
  • Excellent writing and communication skills, for copywriting purposes.
  • Strong understanding of SEO, PPC, social media marketing, and email marketing.
  • Proficiency in using marketing automation tools (e.g., Hootsuite, Mailchimp, Zoho).
  • Basic knowledge of design and editing software (e.g., Cap Cut, Adobe Illustrator, Adobe Premier Pro etc) will be an added advantage.

Responsibilities

  1. Content Creation:
  • Create high-quality content like blog posts, articles, and social media content.
  • Optimize content for search engines (SEO).
  • Develop and manage content calendars.
Social Media Management:
  • Manage social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Monitor social media analytics and adjust strategies accordingly.
Search Engine Optimization (SEO):
  • Conduct keyword research and on-page optimization.
  • Build backlinks to improve website authority.
  • Monitor and analyze website traffic.
Pay-Per-Click (PPC) Advertising:
  • Manage PPC campaigns on platforms like Google Ads and social media.
  • Track and optimize campaign performance.
Email Marketing:
  • Create and send email campaigns.
  • Segment email lists and personalize messages.
  • Track email open and click-through rates.
Analytics and Reporting:
  • Use analytics tools to track website traffic, social media engagement, and campaign performance.
  • Generate regular reports on marketing performance.
Brand Awareness and Reputation Management:
  • Monitor brand reputation online.
  • Respond to customer inquiries and feedback.
  • Implement strategies to improve brand awareness.

Working Hours and Benefits

  • Monday to Friday, 10 AM to 7 PM.
  • Monthly performance incentive and commission.
  • Employee discounts on salon services and products.
  • All gazetted public holidays observed.
  • Strong team spirit; collaborative and supportive working environment.
  • EPF, SOCSO, EIS Contribution.
  • Training Provided.
  • Performance Bonus.
  • 5 Working Days.


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