Digital Brand Strategist

3 days ago


Petaling Jaya, Selangor, Malaysia L'Oréal Full time

L'Oréal is a global leader in the beauty industry, dedicated to empowering individuals to express their unique beauty. We are seeking a skilled Digital Brand Strategist to join our team and drive innovative digital solutions that enhance our customers' experiences.

About Us

We have been at the forefront of beauty innovation for over 100 years, with a portfolio of over 36 international brands. Our commitment to excellence and sustainability has earned us a reputation as a responsible business leader.

As a Digital Brand Strategist, you will be responsible for designing and implementing a comprehensive digital customer journey and CRM strategy to drive customer acquisition, engagement, and loyalty. This role requires a strategic, data-driven, and customer-focused mindset to elevate Aesop's digital customer journey and CRM initiatives.

Key Responsibilities:

  • Digital Customer Journey & CRM Strategy
  • Create a seamless customer experience across digital and retail channels
  • Develop and optimize CRM initiatives to drive engagement and retention
  • Create value-driven content and services to enhance brand interactions

This role requires 2-3 years of relevant experience and a proven track record of delivering innovative digital solutions. You will work closely with cross-functional teams to ensure seamless execution and alignment with global marketing strategies.



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