Digital Marketing Strategist
7 days ago
We are seeking a highly skilled Digital Marketing Strategist to lead our marketing campaigns and amplify our brand's impact.
Digital Marketing StrategiesThe successful candidate will be responsible for developing and implementing digital marketing strategies across various channels, including social media, email, and search engine optimization (SEO) to increase online visibility and drive traffic to our website.
- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with our business objectives.
- Create Engaging Content: Develop high-quality content for various digital platforms, including social media, blogs, and our company website.
- Monitor and Analyze Performance: Utilize tools like Google Analytics and social media insights to monitor and analyze website and social media performance, making data-driven decisions to optimize campaigns and improve engagement.
The selected candidate will also manage the content creation team, overseeing the development of engaging content for our social media postings and advertisements.
- Content Planning and Execution: Collaborate with the content team to plan and execute content creation initiatives, ensuring alignment with our marketing objectives.
This role requires the ability to conduct market research to identify trends, customer preferences, and competitive landscape, informing our marketing strategies.
- Market Research and Analysis: Gather and analyze customer feedback to enhance product offerings and marketing approaches.
The successful candidate will work closely with the sales team to align marketing efforts with sales goals and initiatives, as well as collaborate with influencers, bloggers, and industry stakeholders to enhance brand reach and credibility.
- Campaign Planning and Execution: Plan and execute marketing campaigns, promotions, and events to drive sales and enhance brand visibility.
- Relationship Building: Establish and maintain relationships with key industry stakeholders to expand our professional network.
The Digital Marketing Strategist will be responsible for preparing and presenting regular reports on marketing performance, insights, and recommendations to management.
- Performance Reporting: Provide actionable insights and recommendations to inform future marketing strategies.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 1-2 years of working experience in retail management, preferably in a similar industry such as fashion retail or apparel sales.
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