Cryptocurrency Marketing Manager

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Bitunix Innovation Limited Full time

Join Bitunix Innovation Limited as a Cryptocurrency Marketing Manager and play a key role in driving our digital marketing strategy forward.

About the Role

As a Cryptocurrency Marketing Manager, you will be responsible for developing and executing data-driven digital marketing strategies to increase brand awareness, user acquisition, and retention.

You will have strong expertise in SEO, SEM, PPC, ASO, and programmatic advertising, as well as experience with Google Ads, Meta Ads, Twitter Ads, TikTok Ads, Reddit Ads, Telegram Ads, and Trading-related paid campaigns.

  • Develop and execute data-driven digital marketing strategies to increase brand awareness, user acquisition, and retention.
  • Manage and optimize all digital marketing channels, including:
    • SEO & ASO for organic growth.
    • Performance marketing (PPC, Google Ads, Meta Ads, TikTok Ads, Twitter Ads, Reddit Ads, and Telegram Ads).
    • Programmatic advertising to automate and optimize ad placements across platforms.
    • Affiliate and influencer marketing to expand reach and engagement.
    • Content marketing & community growth via social media, blogs, and PR.
  • Plan, execute, and analyze paid performance campaigns across multiple platforms, ensuring cost-efficient user acquisition and retention.
  • Leverage programmatic advertising platforms (Google Display & Video 360, The Trade Desk, etc.) to automate bidding and maximize reach.
  • Run Reddit and Telegram Ads to engage crypto-native audiences and drive community growth.
  • Utilize data-driven insights to track campaign performance, measure ROI, and optimize marketing efforts.
  • Implement growth hacking strategies to scale acquisition, engagement, and reactivation campaigns.
  • Develop and execute go-to-market strategies for new features, trading products, and promotions.
  • Monitor and analyze competitor strategies to stay ahead of market trends and refine Bitunix's digital marketing efforts.
  • Manage community engagement and brand reputation, including Reddit, Twitter, Telegram, Discord, and YouTube.
  • Ensure all campaigns comply with crypto advertising policies and local regulations.

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