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Marketing Strategy Lead

2 weeks ago


Klang, Selangor, Malaysia EPS Malaysia Full time

We are seeking a highly skilled Trade Marketing Manager to join our team at EPS Malaysia. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing marketing initiatives that align with our overall business strategy.

Key Responsibilities:
  • Develop and implement local marketing plans in line with the group's strategic objectives.
  • Plan and execute BTL activities, including trade promotions, in-store events, and deployment of Point of Sale Materials (POSM) to enhance customer engagement.

Campaign Management:

  • Coordinate with the sales team to plan, execute, and monitor marketing campaigns aimed at achieving business targets.
  • Ensure timely execution of campaigns, measure effectiveness, and adjust strategies based on performance metrics.

Sales & Market Analysis:

  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Analyze sales data to assess campaign impact and provide actionable insights for optimizing future activities.

Inventory & Stock Management:

  • Oversee inventory levels to ensure product availability for campaigns and promotions.
  • Collaborate with supply chain and sales teams to optimize stock management and minimize excess inventory.

Stakeholder Management:

  • Maintain strong relationships with internal teams, including sales, operations, finance, and supply chain, to support the seamless execution of marketing and sales strategies.
  • Act as a liaison between the marketing department and other business units to ensure alignment of objectives.