Social Media Intelligence Specialist

5 days ago

Subang Jaya, Selangor, Malaysia F. Hoffmann-La Roche Gruppe Full time
About the Role

We are seeking a highly skilled Social Media Intelligence Expert to join our Global Digital Hub Team at F. Hoffmann-La Roche Gruppe. As a key member of our team, you will play a crucial role in providing end-to-end support for our social media intelligence priorities and ensuring the fulfillment of our Global Digital Hub long-term outcomes and strategy.

Key Responsibilities
  1. Design, develop, and program methods, processes, and systems to consolidate and analyze unstructured, diverse "big data" sources to generate actionable insights and solutions for client services and product enhancement.
  2. Analyze and interpret paid and organic social media data on a global level, summarize findings into meaningful insights.
  3. Build a global social media data warehouse to develop integrated measuring dashboards.
  4. Set up integrated dashboards to report on the performance of key global communication campaigns for organic and paid as well.
  5. Manage global channels and tools such as Social Media channels, Social Media Ads platform, CXM (customer experience management - Sprinklr).
  6. Play a lead role in developing and provide standardized and ad hoc global business reporting in accordance with global business requirements, objectives, and global stakeholder needs.
  7. Participate in cross-functional teams developing, implementing, and managing global strategies, plans, and tactics. Includes planning and ongoing liaison with other key stakeholders.
  8. Interact with product and service teams to identify questions and issues for data analysis and experiments.
  9. Undertake research on scientific approach and utilizes state-of-art methodologies to analyze complex datasets and interpret analysis of results.
  10. Develop and code software programs, algorithms, and automated processes to cleanse, integrate, and evaluate large datasets from multiple disparate sources.
  11. Create and manage robust forecast models and participate in a consensus forecasting process.
  12. Act as a Global Product Owner for Global Social Media Reporting solutions / systems.
  13. Develop and maintain dashboards to report on the global corporate social media content performance and to the mentions in social media of key reputational topics.
  14. Pull and interpret data from global social listening tools including volume, sentiment, conversation drivers, influencers, etc.
  15. Automate the collection and curation of social media data within Roche's visualization tools.
Requirements
  1. 7+ years relevant experience within social media intelligence or digital analysis.
  2. 7+ years of experience using data visualization and automation tools (Tableau or Google Data Studio preferred).
  3. Experience setting up dashboards to present data from social media (Google Analytics, Facebook Analytics, Twitter Analytics, LinkedIn Analytics, Sprinklr).
  4. Strong critical thinking skills to analyze large datasets, identify trends, and present findings.
  5. Ability to critically analyze and interpret paid and organic social media data, summarize findings into meaningful insights.
  6. Experience in Natural Language Processing (i.e. Python).
  7. Experience in multi-market and multilingual social intelligence a plus.
  8. Social media listening (Boolean language) skills are preferred.
  9. Strong knowledge of marketing strategy, techniques, effectiveness, tools, and functional competencies relevant to the role.
  10. Strong communication skills in English (written and spoken) are essential, German and/or Spanish is a plus.
  11. Ability to work in a global environment.
  12. Quick learner, passionate about technologies and web.
  13. Dynamic and flexible in working with different tools.
  14. Excellent communication skills.
  15. Continuous improvement mindset.
  16. Ability to work in a fast-paced global environment.
  17. Ability to work under pressure, manage complex issues & work independently.
  18. Detail-oriented, well-organized, and efficient with time management.

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