OTC Product Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia SUN PHARMA Full time
Job Summary

We are seeking an experienced OTC Product Manager to join our team at Sun Pharma. The ideal candidate will have a proven track record in developing and growing consumer healthcare brands.

The successful candidate will be responsible for leading the development and execution of local brand marketing plans, managing the effective deployment of the marketing budget, and driving retail visibility across general and modern trade outlets.

  • GTM & Brand Strategy Development:
  • To develop, recommend, and lead the execution of local brand marketing plans for the brand and manage the effective deployment of the marketing budget.
  • Develop detailed GTM strategies across product, price, promotion, and distribution channels.
  • Marketing Campaigns & Promotions:
  • Ensure consumer outreach through effective media planning.
  • Execution of inputs for all stakeholders as planned. Measure ROI of each input and make further plans accordingly.
  • Retail Visibility:
  • Support Trade Marketing Team in developing retail visibility elements.
  • Design/develop POSMs to drive consideration/visibility across general/modern trade outlets.
  • Collaborate effectively with Distributor & Trade marketing team to roll out trade campaigns.
  • Drive retail audits through trade marketing team to assess trade visibility impact.
  • Collaborate with the medical team, trade team, agencies, and internal stakeholders for executing brand plans in the market.
  • Collaborate effectively with global marketing team for strategy development and joint business plans.
Requirements

We are looking for a highly skilled and motivated professional with the following qualifications:

  • MBA in Marketing
  • Minimum 7 years of relevant marketing, brand management experience in any FMCG/Consumer goods industry
  • Previous experience of working with communication/digital agencies is required
  • Proficient in Excel. Comfortable in managing large data files & analyzing information
  • Fluency & written knowledge of English is a must
  • Fluent in Malay
  • Digital and E-commerce knowledge will be a bonus


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