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Brand Experience Strategy Lead

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Cheil Malaysia Full time

Cheil Malaysia is a leading advertising agency in Kuala Lumpur, Malaysia.

Job Title: Brand Experience Assistant Manager

This role involves developing and implementing brand experience strategies to enhance consumer perception and interaction. The goal is to create a positive and memorable experience that aligns with our client's brand values and objectives.

You will work within the Brand Experience team, reporting to the BE Director (HOD), to ensure client expectations are met.

Key Responsibilities:

Brand Strategy:
  • Develop comprehensive brand experience strategies that align with overall brand objectives.
Event Management:
  • Design event concepts and themes that enhance brand experience and engage customers.
  • Create detailed event plans, including timelines, budgets, and resource requirements.
  • Coordinate with relevant teams to ensure events align with the brand's identity and objectives.
  • Oversee on-site event logistics, ensuring smooth execution according to plan.
Customer Journey:
  • Analyze and optimize the end-to-end customer journey, identifying opportunities for improvement and innovation.

Requirements:

  • Bachelor's degree in Event Management, Marketing, or related field.
  • Proven experience in event planning and management, focusing on creating positive customer experiences.
  • Strong organizational and project management skills, attention to detail.
  • Excellent communication and negotiation skills.
  • Ability to work under pressure, meeting tight deadlines.
  • Occasional extended hours and weekend commitment required.
  • Travel may be necessary.

Preferred Skills:

  • Familiarity with the latest trends and technologies in the event industry.
  • Creative thinking, passion for innovation, and problem-solving skills.
Seniority Level:

Mid-Senior level

Employment Type:

Contract

Job Function:

Project Management, Marketing, and Other

Industries:

Advertising Services