Brand Management Lead

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time
Job Summary

The Brand Management Lead will be responsible for developing and executing a comprehensive brand strategy that drives OCBC Bank's brand equity. This role requires a strategic thinker with a deep understanding of branding and marketing, with experience in large-scale advertising campaigns. The ideal candidate will have knowledge of the financial services industry and be able to foster relationships with external partners, agencies, and media to amplify brand presence.

Key Responsibilities
  1. Develop and Execute Brand Strategy:
  2. Foster Relationships:
Qualifications
  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. 10+ years of experience in brand management or marketing.
  3. Proven track record of developing and executing successful brand strategies.

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