Brand Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hiredly X Full time

This job is all about being the go-to person for a beauty and skincare brand's success. You might like this job because you'll shape brand strategies, lead a team, and drive growth while making beauty products shine in the market

Responsibilities
  • Full ownership of the brand's financial performance, including managing the Profit & Loss (P&L) statement, commercial targets, and cost structure.
  • Formulate brand positioning and strategic direction, leveraging insights and knowledge of the target customer segments, product and market trends, and competitive landscape.
  • Identify and prioritise growth initiatives for the brand, including new product launches, market/channel expansion strategies, and promotional campaigns.
  • Collaborate with cross-functional teams, including performance marketing, product development, and supply chain operations, to achieve business objectives and initiatives.
  • Use data-driven analysis to identify opportunities, assess performance, and guide decision-making for future initiatives, and conduct regular market research and analysis to identify emerging opportunities and potential risks.
  • Lead a team of brand executives, providing guidance, support, and mentorship to help them reach their full potential, fostering a collaborative and results-oriented team culture.
Job Requirements
  • You have 5+ years of relevant experience in brand management, e-commerce, marketing, or product developing, preferably at a fast-paced startup/B2C space.
  • Ideally, you have previously managed or even built your own e-commerce, social media, or online consumer business.
  • Outstanding organisational skills and experience in effectively planning and coordinating projects across multiple departments.
  • Strong ownership and entrepreneurial drive. A self-starter that takes initiative, is comfortable with ambiguity, and is willing to get hands dirty, and a fast learner.
  • Demonstrates high-quality judgement and decision-making, end-to-end thinking, as well as strong analytical skills.
  • Experienced with and passion for e-commerce platforms (e.g., Shopify, Shopee), consumer products, and digital marketing a plus.
  • Thrives in a rapidly growing and radically changing environment and is eager to help build Una Brands into the next VC-backed unicorn.
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