Brand Manager

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Pernod Ricard Full time

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Regional Talent Acquisition Manager | Pernod Ricard

Job Summary

Under the direction of the Group Brand Manager, the Brand Manager will be responsible for the management and direction of assigned Pernod Ricard Brands through formulation of brand strategy, planning and implementation of marketing & promotional activities.

Key Responsibilities:

Brand Strategy & Marketing Plans

  • Strategize, develop and implement annual brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.
  • Define the right target audience in order to develop unique and relevant plans to create impactful experiences to consumers/customers.
  • Detail marketing action plan for implementation with clear and actionable KPIs.
  • Localized brand activation platforms development based on local market environment, consumer needs and appropriate translation of global brand positioning.

Brand activities (ATL & BTL activities)

  • Implement and execute creative and effective ATL activities (media, PR and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction.
  • Work with Group Brand Manager to supervise and develop annual media strategy and plans. Develop full year media review, strategic direction and annual master plan for key brands to optimize resources.
  • Monitor and analyze own brand(s)/competitors brands in order to continuously provide insightful recommendations.
  • Closely monitor agency performance KPIs and deliver annual appraisals.
  • Work closely with sales and trade‐marketing function to develop channel by channel marketing activities covering products, pricing, packages, merchandising and promotions.
  • Work with Sales to accelerate the development of Modern On Trade, Modern Off Trade and E‐Commerce channel.
  • Supervise projects implementation on ground with strong involvement at outlet level and with effective evaluation system.
  • Proactively have regular communication with sales team to understand trade, channel and customer dynamics.
  • Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information to understand both consumer and customer needs, trends and behaviors to generate actionable insights.
  • Participate and deliver sufficient market visits to formulate excellent sense of consumers and market.

Consumer A&P Management

  • Monitor and control A&P spend to be in line with the agreed brand plan in cooperation with the finance team.
  • Supervise and manage spending effectively through compliance with Standard Operating Procedures.

Knowledge and Skills Requirements:

  • Degree holder with formal business qualifications or equivalent.
  • Minimum 5 years working experience in marketing, preferably with experience in public relations, and has a good media and social network.
  • Competency in spoken and written English is a must.
  • Competency in Mandarin, Cantonese and Chinese dialects is an advantage.
  • An All‐Rounder who is Outspoken, Energetic and Confident.
  • Proactive with good organizational and time management skills.
  • Excellent strategic planning and analytical skills.
  • Embodies the spirit of Conviviality.
  • A team player with excellent interpersonal and communication skills.
  • Well versed with digital marketing, social media and E‐Commerce.
  • Digitally Savvy.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Wholesale Alcoholic Beverages and Food and Beverage Retail

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