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Brand Experience Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia GMG Full time
Marketing Executive - Digital Retail Brand

The Marketing Executive - Digital Retail Brand role involves developing and executing digital marketing campaigns to drive sales and increase brand exposure.

This includes managing digital channels, collaborating with category teams, and partnering with the budget/brand planning team to prioritize initiatives and manage the brand calendar.

The ideal candidate will have a Bachelor's Degree in Marketing, Business Management or equivalent, with sound knowledge of market outlets, demands and trends within the region. Minimum 2-3 years of relevant experience is required, along with skills in Business Intelligence, MS Office, and analytical/statistical acumen.

  • Responsibilities include:
  • Developing and executing digital marketing campaigns to maximize effectiveness and exposure.
  • Collaborating with the CRM function on campaign execution and planning.

The successful candidate will be an innovative individual with a good eye for design and keen interest in E-marketing. They will be responsible for ensuring all content adheres to guidelines and supports digital marketing KPIs.