Brand Strategy Manager

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Pernod Ricard Full time

We are seeking an experienced Brand Manager to join our dynamic team at Pernod Ricard.

About the Job

The successful candidate will be responsible for managing and directing assigned Pernod Ricard Brands through formulation of brand strategy, planning and implementation of marketing & promotional activities.

Main Responsibilities
  1. Develop Brand Strategies: Strategize, develop and implement annual brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.
  2. Identify Target Audiences: Define the right target audience in order to develop unique and relevant plans to create impactful experiences to consumers/customers.
  3. Create Marketing Action Plans: Detail marketing action plan for implementation with clear and actionable KPIs.
  4. Leverage Localized Brand Activation: Localized brand activation platforms development based on local market environment, consumer needs and appropriate translation of global brand positioning.

Key Performance Indicators (KPIs):

  1. Measure brand performance against agreed metrics.
  2. Track and analyze consumer behavior to inform future marketing initiatives.

Requirements

  • Degree holder with formal business qualifications or equivalent.
  • Minimum 5 years working experience in marketing, preferably with experience in public relations.
  • Competency in spoken and written English is a must.
  • Competency in Mandarin, Cantonese and Chinese dialects is an advantage.


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