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Brand Strategy and Development Leader

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Glanbia Performance Nutrition (GPN) Full time

About Our Company

Glanbia Performance Nutrition (GPN) is a leading premium sports nutrition company with a purpose to inspire people everywhere to achieve their performance goals. Our goal is to become the world's number one sports nutrition brand by offering high-quality products and services that meet the evolving needs of consumers worldwide.

Job Overview

We are looking for a highly skilled Marketing Director - Sports Nutrition Division to join our team. The ideal candidate will have extensive experience in consumer brand marketing and a strong understanding of the sports nutrition industry. They will be responsible for leading the development and execution of marketing strategies that drive brand growth, customer engagement, and revenue.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies that drive brand growth and customer engagement.
  • Lead the development and implementation of new product launches and campaigns, focusing on storytelling, paid and owned media, influencers, gym partnerships, in-store activations, and more.
  • Build and maintain relationships with athletes, influencers, and other key stakeholders to promote the brand and its products.
  • Manage social media presence and engage with followers to drive brand awareness and loyalty.
  • Collaborate with the commercial team to drive point of sale initiatives, focusing on in-store branding, promotions, and display optimization to influence purchase.
  • Monitor competitor activities and provide actionable insights on competitive threats and opportunities, ensuring our brand remains relevant and differentiated.

Skills and Qualifications

  • Degree holder in Business, Marketing, Management, Finance, Economics, or Commerce.
  • At least 6-7 years of consumer brand marketing experience within the FMCG industry, preferably in the sports category.
  • Proficient in Microsoft Excel and PowerPoint.
  • Excellent presentation, negotiation, and cross-functional collaboration abilities.
  • Self-motivated with a strong sense of accountability and ownership.
  • Effective planning, time management, presentation, negotiation, communication, and project management skills.
  • High problem-solving skill with an analytical mindset.