Brand Development and Strategy Expert

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia KENS Apothecary Full time
About the Role

This Senior Brand Executive position at KENS Apothecary requires a deep understanding of the luxury beauty market and exceptional marketing skills.

  • The ideal candidate will be responsible for developing and executing comprehensive marketing plans that drive business growth and enhance brand presence.
  • Maintaining brand consistency and integrity across all touchpoints is essential for this role.
Responsibilities
  • Collaborate with the Brand Manager to develop and implement integrated marketing strategies that align with the company's global brand direction.
  • Design and execute multi-channel marketing campaigns across traditional media, digital platforms, events, influencer partnerships, and e-commerce marketplaces.
  • Work closely with internal stakeholders and external agencies to create engaging marketing materials and campaigns.
  • Coordinate advertising, branding, and promotional activities to achieve measurable business outcomes.
  • Support the management of KOL collaborations, PR initiatives, and CSR campaigns to enhance brand reputation.
  • Manage sponsorship and brand collaboration requests, ensuring alignment with company objectives.
  • Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
  • Track and analyze sales performance across various channels to optimize marketing efforts.


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