Brand Manager

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Full time

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Responsibilities:
  • Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
  • Regularly track brand performance against KPI's i.e. market performance, sales, budget tracking.
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
  • Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
  • Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
  • Manage development and activation of local brands.
  • Support market copy strategy for brand and ensure adaption possible for category across area.
  • Partner with media / consumer and market insights to implement media strategy and plans.
  • Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.
Requirements:
  • Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
  • At least 3 Years marketing experience, developed within an FMCG or Healthcare environment.
  • Minimum university educated (to Bachelor's level) in relevant field.
How do your skills match this job?

Your application will include the following questions:

  • Which of the following statements best describes your right to work in Malaysia?

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.

Our well-loved brands have been making a difference to people's daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish.

We're a growing global community of over 43,000 people on a journey of transformation and sustainable growth.

Want to learn more about us? Visit reckitt.com

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