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Brand Communications Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Rge Pte Ltd Full time
Job Overview

The Regional Brand Lead is responsible for developing and implementing a comprehensive brand strategy that drives business growth and enhances the company's reputation.

This role requires a strong understanding of market trends, customer needs, and competitor activity to create compelling brand messages and content that resonates with target audiences.

The ideal candidate will have excellent communication skills, strategic thinking, and experience in brand management, marketing, or a related field.

About RGE Pte Ltd

RGE is a leading resource-based group committed to improving lives by developing resources sustainably. Our core values of Teamwork, Ownership, People Development, Integrity, Customer Focus, and Continuous Improvement guide our actions and decisions.

  • We strive to be one of the largest, best-managed, and sustainable resource-based groups, creating value for the community, country, climate, customer, and company.

Responsibilities

  • Develop and implement a regional brand strategy that aligns with the company's overall vision and goals.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and content across all marketing channels.
  • Analyze market trends and customer needs to identify opportunities for brand growth and development.
  • Manage and maintain relationships with internal stakeholders, including business unit heads, product line heads, and marketing teams.
  • Develop and execute plans to drive brand awareness and engagement through various marketing initiatives.
  • Work with local marketing teams to deploy global campaigns and projects.
  • Maintain accurate records of brand performance metrics and provide regular reports to senior management.