Brand Manager

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Kalbe Malaysia Sdn, Bhd Full time
Job Description

We are seeking a talented professional to handle the WOODS brand, one of leading product cough syrup and lozenges in Malaysia.

This role is responsible for planning, executing, and managing demand creation in the scope of brand activation and promotion that drive consumer engagement, increase brand visibility, and encourage product trials.

Key Responsibilities
  • Instore Activation: Deliver instore activation (visibility, merchandising program) that connects the brand with target audience.
  • On-ground Activation: Execute on-ground activation (sampling) and event management (trade fairs, sponsorship) to engage consumers.
  • Team Collaboration: Work in a multifunctional team to execute plans and monitor performance of support plans.
  • Performance Reporting: Assist and report to the Brand Manager for achieving brand KPIs such as sales, marketing project, and expense of WOODS' brand.


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