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Digital Marketing Campaign Strategist

2 weeks ago

Pasir Panjang, Malaysia Samsung Full time
Job Description

Samsung is seeking a highly skilled Digital Marketing Campaign Specialist to join its team. As a key member of the digital marketing team, you will be responsible for developing and executing comprehensive campaign strategies that drive customer acquisition, growth, and retention in the SEAO region.

Campaign Strategy and Planning
  • You will design and execute tailored campaign strategies for both owned and paid channels, leveraging advanced analytics tools to track performance metrics and optimize campaign effectiveness.
  • You will develop and refine regional first-party audience strategies to enhance targeting and personalization efforts.
  • You will lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
Cross-Functional Collaboration

You will work closely with internal teams to ensure seamless integration of marketing efforts with Samsung's broader business objectives and sales programs. You will analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency.

You will create and deliver presentations on growth opportunities, market performance, and strategic focus. You will identify and pilot innovative marketing initiatives to bridge business gaps.

Skills and Qualifications
  • You must have expertise in Adobe Campaign and Salesforce Marketing Cloud.
  • You must have strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
  • You must have demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.