Brand Development Expert
3 days ago
Sandoz International GmbH is seeking a talented Brand Development Expert to join our team. As a key member of our product development team, you will be responsible for developing and implementing effective marketing strategies to drive brand growth.
About the Role:
- Develop and implement marketing strategies to achieve business objectives.
- Collaborate with cross-functional teams to develop and execute tactical plans.
- Monitor and analyze market trends to identify opportunities for growth.
- Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.
Main Responsibilities:
- Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.
- Develop content of Integrated Brand Teams and Launch Teams (in Singapore).
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand expenses, forecasts, and assess the marketing mix to evaluate cost effectiveness and results.
- Identify market insights and opportunities through customer interactions.
- Execute central and regional marketing activities.
- Monitor product performance and external environment using appropriate tools, taking corrective action if required to meet business objectives.
- Scout centers, KOLs, and OLs by disease within assigned territory.
- Identify specific needs for each segment of patients and implications of the disease for each of them within assigned territory.
Required Skills and Qualifications:
- Digital Marketing.
- Healthcare Sector Understanding.
- Negotiation Skills.
- Priority Disease Areas Expertise.
- Product Lifecycle Management (PLM).
- Product Marketing.
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
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