Brand Development Expert

3 days ago


Klang, Selangor, Malaysia Sandoz International GmbH Full time

Sandoz International GmbH is seeking a talented Brand Development Expert to join our team. As a key member of our product development team, you will be responsible for developing and implementing effective marketing strategies to drive brand growth.

About the Role:

  • Develop and implement marketing strategies to achieve business objectives.
  • Collaborate with cross-functional teams to develop and execute tactical plans.
  • Monitor and analyze market trends to identify opportunities for growth.
  • Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.

Main Responsibilities:

  • Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.
  • Develop content of Integrated Brand Teams and Launch Teams (in Singapore).
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
  • Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand expenses, forecasts, and assess the marketing mix to evaluate cost effectiveness and results.
  • Identify market insights and opportunities through customer interactions.
  • Execute central and regional marketing activities.
  • Monitor product performance and external environment using appropriate tools, taking corrective action if required to meet business objectives.
  • Scout centers, KOLs, and OLs by disease within assigned territory.
  • Identify specific needs for each segment of patients and implications of the disease for each of them within assigned territory.

Required Skills and Qualifications:

  • Digital Marketing.
  • Healthcare Sector Understanding.
  • Negotiation Skills.
  • Priority Disease Areas Expertise.
  • Product Lifecycle Management (PLM).
  • Product Marketing.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.



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