Product Launch Coordinator

3 days ago


Petaling Jaya, Selangor, Malaysia Grab Full time
Role Summary

This individual contributor role reports to the Senior PMM Leader, ACE, and is part of the ACE PMM sub-team responsible for online deliveries value propositions and user journey advocacy. You will work closely with Product, Design, Marketing, and Operations teams across Grab's 8 markets, focusing on areas critical to customer needs.

Main Tasks
  1. Value Proposition Development: Develop product value propositions and messaging that resonate with customers, grounded in insights, data, and creative thinking.
  2. Cross-Functional Collaboration: Collaborate with product managers, designers, regional marketing teams, country marketing teams, operations, and customer support to drive product launches, iteration, and ongoing usage of key products.
  3. Research and Insights: Conduct and lead customer research, gathering actionable insights to inform product development and go-to-market strategies.
  4. Product Funnel Analysis: Analyze product funnel performance, identifying opportunities to optimize and improve customer acquisition and retention.
  5. Communication Planning: Develop communication plans and frameworks to guide marketing efforts, ensuring consistency and impact across channels.


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