Head of Product Launches

2 days ago


Petaling Jaya, Selangor, Malaysia Sime Darby Property Full time
Marketing Executive (Strategic)

We are seeking an experienced marketing executive to join our team as a strategic marketer. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to lead cross-functional teams.

About the Job:

  • To develop and execute marketing strategies that meet business objectives.
  • To oversee the development and implementation of pricing strategies that enhance profitability.
  • To work closely with the sales team to ensure alignment between marketing efforts and sales objectives.

Key Responsibilities:

Marketing Strategy
  • To lead the development of marketing strategies that meet business objectives.
  • To collaborate with the central marketing team to craft communication and media plans that implement marketing strategies.
Product Management
  • To oversee the end-to-end strategy, planning, and execution of all new product launches.
  • To strategize on market positioning, value propositions, and facilitate communication and sales presentations.
  • To ensure launch success by analyzing market trends, competitor activities, and consumer needs.
Pricing and Sales Strategy
  • To develop and implement pricing strategies that enhance profitability.
  • To formulate pricing strategies with market intelligence in place.
  • To analyze price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.

Requirements:

  • Degree in Business/Marketing or relevant discipline.
  • Minimum 10 years of relevant working experience, preferably with good working knowledge in property development/commercial & retail development/real estate management.


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