Senior Digital Marketing Strategist
3 days ago
We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our team at Visible One - MY. As a key member of our SEO team, you will play a crucial role in driving organic traffic and improving search engine rankings for our clients.
Salary PackageThe salary package for this position is competitive and based on experience. In addition to a great salary, we offer a range of benefits that support your professional growth and well-being.
About the Job- Backlink Development: Develop and execute strategies to acquire high-quality backlinks from reputable and relevant websites, including outreach, guest posting, building relationships with influencers and webmasters, and creating shareable content that attracts natural backlinks.
- Content Optimization: Collaborate with content creators to optimize website content, ensuring it is valuable, relevant, and engaging for users. This includes incorporating keywords naturally, improving readability, optimizing headers and subheadings, and aligning content with user search intent.
- Market Research: Conduct keyword research, competitor analysis, and market research to identify opportunities for content optimization and expansion.
- Performance Analysis and Reporting: Monitor website performance using tools like Google Analytics and Search Console to track organic traffic, keyword rankings, user behavior, and conversion rates. Analyze data and provide regular reports to stakeholders on the effectiveness of SEO efforts.
- Industry Trends: Stay up-to-date with the latest developments, algorithm changes, and best practices in the SEO industry. This includes staying informed about emerging technologies and trends that could impact search engine rankings and organic visibility.
- Cross-Functional Collaboration: Work closely with web developers, designers, content creators, and marketing teams to ensure SEO strategies are implemented effectively and aligned with overall digital marketing efforts and larger business objectives.
- Education: Bachelor's degree or above in a related field.
- Language Proficiency: Fluency in English, Cantonese, and Mandarin.
- SEO Experience: Proven experience in SEO strategy development and implementation, preferably in a team leadership role.
- Technical Knowledge: In-depth knowledge of search engine algorithms, ranking factors, and technical SEO best practices.
- Keyword Research: Demonstrated expertise in keyword research, competitor analysis, and SEO performance measurement.
- Communication Skills: Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Adaptability: Proven ability to adapt to changes in search engine algorithms and adjust strategies accordingly.
- Leadership: Strong leadership and mentoring capabilities to guide and inspire the SEO team.
- Motivation: Highly motivated, detail-oriented, and capable of handling multiple projects simultaneously.
- Results-Driven: A track record of driving measurable results and improving organic search performance for websites.
- Great Salary Package: Competitive salary package based on experience.
- Performance Bonus: Performance bonus/increment scheme.
- Work-Life Balance: Public holidays and annual leaves provided.
- Double Birthday Leaves: Double birthday leaves to celebrate special occasions.
- EPF, SOCSO, EIS: EPF, SOCSO, and EIS benefits provided.
- Dynamic Environment: Dynamic and flexible working environment.
- Fun Team Culture: Fun, young, and professional team and management.
- Skill Development: Opportunities to learn new skills and technologies in web and digital marketing.
- Clients: Earn portfolio with clients from international big brands.
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