Consumer Market Research Lead
3 days ago
Role Overview
The Consumer Insights and Analytics Team operates at the heart of our business, partnering with and challenging current thinking to drive profitable growth. As a Consumer Insights and Analytics Manager, you'll work closely with local IPC Marketing Category teams to develop and implement strategies that drive deeper consumer understanding and growth.
About Us
Kimberly-Clark is a leading consumer goods company with a rich history of innovation and commitment to making a positive impact. Our iconic brands, such as Huggies, Kleenex, and Scott, are trusted by millions of people around the world.
Job Description
This role involves working closely with cross-functional teams to identify business challenges, research objectives, and hypotheses to address brand questions and needs. You'll also manage the engagement of marketing research and analytics projects, including external/global research suppliers.
Key Responsibilities:
- Partner with cross-functional teams to identify relevant business issues, research objectives, and hypotheses to address brand questions and needs.
- Manage the engagement of marketing research and analytics projects, including external/global research suppliers.
- Develop and implement strategies to drive deeper consumer understanding and growth across the entire IPC AFC area.
- Leverage your expertise in consumer insights and analytics to inform business decisions and drive profitable growth.
Requirements
To succeed in this role, you'll need a strong background in FMCG market research, consumer insights, analytics, and/or consulting roles. You should have experience in brand building, particularly in consumer insights, and be proficient in syndicated data, advanced analytics, digital analytics, and ad-hoc studies.
Benefits
We offer a range of benefits to support your health, well-being, and career development. These include medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs to continue your education or relocate.
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