Consumer Market Research Lead

3 days ago


Petaling Jaya, Selangor, Malaysia Kimberly Clark Full time

Role Overview

The Consumer Insights and Analytics Team operates at the heart of our business, partnering with and challenging current thinking to drive profitable growth. As a Consumer Insights and Analytics Manager, you'll work closely with local IPC Marketing Category teams to develop and implement strategies that drive deeper consumer understanding and growth.

About Us

Kimberly-Clark is a leading consumer goods company with a rich history of innovation and commitment to making a positive impact. Our iconic brands, such as Huggies, Kleenex, and Scott, are trusted by millions of people around the world.

Job Description

This role involves working closely with cross-functional teams to identify business challenges, research objectives, and hypotheses to address brand questions and needs. You'll also manage the engagement of marketing research and analytics projects, including external/global research suppliers.

Key Responsibilities:

  • Partner with cross-functional teams to identify relevant business issues, research objectives, and hypotheses to address brand questions and needs.
  • Manage the engagement of marketing research and analytics projects, including external/global research suppliers.
  • Develop and implement strategies to drive deeper consumer understanding and growth across the entire IPC AFC area.
  • Leverage your expertise in consumer insights and analytics to inform business decisions and drive profitable growth.

Requirements

To succeed in this role, you'll need a strong background in FMCG market research, consumer insights, analytics, and/or consulting roles. You should have experience in brand building, particularly in consumer insights, and be proficient in syndicated data, advanced analytics, digital analytics, and ad-hoc studies.

Benefits

We offer a range of benefits to support your health, well-being, and career development. These include medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs to continue your education or relocate.



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