Omnichannel Campaign Manager
4 days ago
About Us
Love, Bonito is a pioneering digital-first brand dedicated to empowering the everyday Asian woman and inspiring self-confidence. As Southeast Asia's leading womenswear brand, headquartered in Singapore, we have an extensive presence across Hong Kong SAR China, Indonesia, Malaysia, and a retail franchise in Cambodia.
We're committed to being the most thoughtful brand globally for the Asian female consumer, focusing on products, community, and experiences. With over 65% female representation in leadership roles, we're proud of our inclusive culture.
As a key member of our dynamic team, you'll be part of a journey that combines innovative marketing strategies with user-centric approaches. Your expertise will help us amplify our brand narrative in Malaysia, resonating with our target audience and cementing Love, Bonito's position as a top-of-mind brand.
The Challenge
You'll collaborate with our Malaysia Marketing Manager to design and execute impactful campaigns across various channels, including retail marketing events, influencer marketing, and digital platforms. Our goal is to captivate our audience, drive engagement, and foster a loyal community.
Key Responsibilities:
Campaign Execution
- Execute compelling brand-led campaigns that drive awareness, generate website traffic, build engagement, and spark customer acquisition.
Performance Tracking
- Regularly monitor campaign performance, identifying areas for improvement and implementing data-driven decisions.
Market Understanding
- Stay informed about market trends, consumer behavior, and social issues to inform marketing strategies.
Collaboration
- Promote effective communication and collaboration with cross-functional stakeholders to drive creative solutions and ensure seamless execution.
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