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Strategic Planning Director

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia VML Full time

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

Job Description

The Strategic Planning Director is responsible for developing brand and communication strategies that support our clients' business needs. The incumbent focuses on assessing the client's challenges and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team by providing market insight, discipline knowledge, and research analytics.

Main Responsibilities
  • Develop strategic solutions that address the client's business challenges/goals.
  • Develop and write briefs based on client briefs to address any issues/opportunities clients may have.
  • Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews, and research analytics.
  • Use research to derive insights, measure results of campaigns, and explore new opportunities for brands.
  • Develop ad-hoc communication plans by responding to short-term marketplace challenges.
  • Provide input during creative development to ensure that the strategic direction is correctly translated into creative work.
  • Support the development of strategy planning tools and methodologies.
  • Train and mentor junior planners on using the agency process and methodology to optimize their skills and talents.
Requirements
  • Minimum of 8 years' experience in planning.
  • Hands-on experience in planning at every stage of brand and communication strategy.
  • Keen interest and experience in analyzing marketing problems, brand tracking research, and spotting opportunities to develop the brand.
  • Experience in analyzing trends in the industry on an ongoing basis.
  • Work alongside the account management team to support the development of highly creative campaigns.
  • Good oral and written communication skills.
  • Successful track record managing multiple client assignments.