Strategic Director for Brand Development

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia GroupM Full time
Job Overview:
We are seeking a highly skilled Associate Director, Media Planning to lead our media planning efforts in Malaysia. As an Associate Director, you will be responsible for developing and implementing effective media strategies that drive business growth and profitability.

About the Role:
As an Associate Director, Media Planning, you will work closely with our clients to understand their business objectives and develop tailored media plans that meet their needs. You will also lead a team of media planners in the preparation and presentation of annual communications plans and reviews.

Key Responsibilities:
  • Drive the application of Mindshare's internal systems and processes in the preparation of client requirements.
  • Lead the preparation and presentation of Annual Communications Plans and Reviews with minimal supervision.
  • Work with Planners in the preparation of strategic communication responses to business issues and challenges based on the client's brief.
  • Recommend media platforms and investment levels based on client objectives and strategic directions.
  • Seek, recommend, and evaluate media innovations and test initiatives to address business objectives and needs.
  • Identify learnings and create best practices for both the internal team and client.
  • Manage brand's media budget (annual, monthly and per campaign budget).
  • Lead in various client engagements and interactions.
  • Oversee the delivery of day-to-day requirements with minimal supervision.
  • Manage and ensure timely submission of accurate and complete reports and other brand deliverables.
  • Oversee internal reporting and internal processes specific to the accounts handled.
  • Work with internal specialist teams on campaign deliverables.
  • Lead and mentor team to help develop and improve their strategic thinking skills and operational discipline.
  • Support the team in growth and development plans for the team.


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