Strategic Brand Planner
6 days ago
VML South Africa is seeking a highly skilled Planning Director to join our team. As a key member of our planning department, you will be responsible for developing and implementing brand and communication strategies that drive business results for our clients.
About the Role
The successful candidate will have a minimum of 8 years' experience in planning, with a strong background in analyzing marketing problems, brand tracking research, and identifying opportunities to develop brands. You will work closely with the account management team to support the development of highly creative campaigns that meet our clients' business objectives.
Key Responsibilities
* Develop strategic solutions that address client business challenges/goals
* Write briefs based on client briefs to address any issues/opportunities clients may have
* Conduct brand and competitive audits, executive interviews, and research analytics to support master and sub-brand strategy development
* Use research to derive insights, measure campaign results, and explore new opportunities for brands
* Develop ad-hoc communication plans in response to short-term marketplace challenges
* Provide input during creative development to ensure strategic direction is correctly translated into creative work
* Support strategy planning tool and methodology development
* Train and mentor junior planners on using agency process and methodology to optimize skills and talent
Requirements
* Minimum 8 years' experience in planning
* Hands-on experience in planning at every stage of brand and communication strategy
* Strong interest and experience in analyzing marketing problems, brand tracking research, and spotting opportunities to develop brands
* Experience in analyzing industry trends on an ongoing basis
* Ability to work alongside the account management team to support highly creative campaigns
* Good oral and written communication skills
* Successful track record managing multiple client assignments
About VML South Africa
At VML South Africa, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
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