Strategic Planner

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia M&C Saatchi Malaysia Full time

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  • You are building towards being a self-sufficient strategist.
  • You will own and drive the strategy development for small-size projects.
  • Support Strategic Planning Directors in developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches.
  • Always updating your knowledge of the variety of touch-points and media trends, obsess about consumer trends and insights, to contribute to strategy development and creative discussions.

Roles and Responsibilities

  • Collect data and analyze it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.)
  • Organize and conduct research such as online surveys and focus groups to get insights for clients' projects or pitches.
  • Write trends and consumer insights reports regularly to be shared internally and externally.
  • Attend briefing sessions with our strategy and planning, and project management team, as and when required.
  • Support Strategic Planning Directors in developing strategic solutions that address the client's business challenges/ goals and the ideation campaign ideas for current clients and new business pitches.
  • Develop strategies for small campaigns that could include ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programs.
  • Support the preparation of presentations.
  • Monitor the success of the campaigns as they run, and write reports on changes and improvements where necessary.

Skills and Requirements

  • 4+ years of experience in the integrated marketing communication business in the planning function.
  • Have some experience in developing campaigns in ATL, BTL and/or digital touchpoints, so you understand the advertising process from strategy to ideation to execution and tracking.
  • Ability to think beyond traditional solutions for brands.
  • Able to gather data methodically, analyze information strategically to identify opportunities and challenges.
  • Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc.
  • Possess strong communications skills.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Consulting, and Strategy/Planning

Industries

Advertising Services and Business Consulting and Services

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