Senior Strategy Consultant
6 days ago
Role Overview
M&C Saatchi Malaysia is seeking a talented Strategic Planner to join our team. The ideal candidate will have a strong background in integrated marketing communication, with experience in developing campaigns across ATL, BTL, and digital touchpoints.
The successful candidate will be responsible for driving strategy development for small-size projects, supporting Senior Directors in developing comprehensive brand and communications strategies, and updating their knowledge of consumer trends and insights.
Key Responsibilities
- Collect and analyze data through relevant quantitative and qualitative methods to inform strategy development.
- Conduct research such as online surveys and focus groups to gather insights for clients' projects or pitches.
- Write trends and consumer insights reports regularly to be shared internally and externally.
- Attend briefing sessions with the strategy and planning team, as required.
Requirements
- 4+ years of experience in integrated marketing communication in the planning function.
- Experience in developing campaigns across ATL, BTL, and/or digital touchpoints.
- Able to think beyond traditional solutions for brands.
- Possess strong communications skills.
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