Senior Strategy Consultant

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia M&C Saatchi Malaysia Full time

Role Overview

M&C Saatchi Malaysia is seeking a talented Strategic Planner to join our team. The ideal candidate will have a strong background in integrated marketing communication, with experience in developing campaigns across ATL, BTL, and digital touchpoints.

The successful candidate will be responsible for driving strategy development for small-size projects, supporting Senior Directors in developing comprehensive brand and communications strategies, and updating their knowledge of consumer trends and insights.

Key Responsibilities

  • Collect and analyze data through relevant quantitative and qualitative methods to inform strategy development.
  • Conduct research such as online surveys and focus groups to gather insights for clients' projects or pitches.
  • Write trends and consumer insights reports regularly to be shared internally and externally.
  • Attend briefing sessions with the strategy and planning team, as required.

Requirements

  • 4+ years of experience in integrated marketing communication in the planning function.
  • Experience in developing campaigns across ATL, BTL, and/or digital touchpoints.
  • Able to think beyond traditional solutions for brands.
  • Possess strong communications skills.


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