Head of Brand Development

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hatch Asia Full time

We are looking for a Head of Brand Development to lead our marketing efforts and shape our brand identity. The successful candidate will have a deep understanding of marketing communications and public relations, with a focus on driving business performance through innovation.

About the Role

This position will be responsible for developing a comprehensive strategic marketing communications plan to increase awareness of our portfolio of products and services. The ideal candidate will have a proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement.

Key responsibilities will include:

  • Developing a strategic marketing communications plan that aligns with our goals and objectives
  • Overseeing the creation of compelling content across various platforms and formats
  • Conducting market research and customer analysis to identify key customer segments and their needs
  • Defining key performance indicators to measure the effectiveness of marketing initiatives

Candidates must have a strong understanding of customer segmentation, customer journey mapping, and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments.



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