Social Media Content Director
6 days ago
We are a dynamic team of marketing professionals looking for a highly skilled Social Media Content Director to join our ranks. As a key member of our team, you will be responsible for developing and executing comprehensive influencer marketing campaigns that drive engagement and conversion.
Key Responsibilities:
- Lead the planning, execution, and optimization of influencer marketing campaigns across multiple platforms, including Instagram, YouTube, and TikTok.
- Develop and execute influencer strategies that drive engagement, enhance brand awareness, and deliver measurable ROI.
- Oversee the end-to-end campaign process, from influencer identification and outreach to content creation and performance analysis.
Responsibilities
- Ensure campaigns are executed on time, within budget, and deliver on KPIs.
- Track and measure the success of influencer campaigns using analytics tools, and adjust strategies as needed.
- Collaborate with creative, PR, social media, and product teams to align on messaging and creative assets.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in influencer marketing or digital marketing, with at least 2 years in a leadership role.
- Fluent in Mandarin and English (both written and spoken) to effectively collaborate with the team and stakeholders.
- Proven track record of successful influencer campaigns across multiple platforms.
- Strong leadership and people management skills, with the ability to inspire and guide a team.
- Excellent communication, negotiation, and relationship-building skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Creative mindset and a passion for emerging trends in influencer and social media marketing.
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