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Digital Advertising Specialist
1 week ago
Job Description:
This position is for a Digital Advertising Specialist at INCUBASE Arena MY. As a key member of our marketing team, you will play a crucial role in planning, executing, and optimizing paid ad campaigns to drive event attendance and engagement.
About the Role:- Develop and execute high-performing paid ad campaigns across multiple platforms, including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
- Monitor, test, and refine campaigns to maximize performance and meet key objectives (ticket sales, registrations, conversions, brand awareness).
- Implement A/B testing on creatives, ad copies, and audience segments to enhance effectiveness.
Key Responsibilities:
- Independently plan, execute, and optimize paid advertising campaigns to drive event attendance and engagement.
- Continuously monitor, test, and refine campaigns to maximize performance and meet key objectives.
- Implement data-driven strategies to maximize ROI and ensure campaigns align with IP themes and audience preferences.
Requirements:
- Bachelor's degree in Marketing, Digital Advertising, or a related field.
- 2-3 years of experience in performance marketing or digital advertising.
- Proficiency in advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics, etc.).
- Strong analytical skills and a data-driven mindset.
- Excellent communication and collaboration skills.
Benefits:
- Career progressions and opportunities for growth.
- Collaborative teamwork culture and open dialogue among team members.
- Impactful collaborations with local and international brands.
- Global exposure and experience navigating different regulatory landscapes.