Performance Advertising Specialist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Eastern Book Company Full time
Job Overview

The Performance Advertising Specialist will play a critical role in driving revenue growth through the development and execution of high-performing digital advertising campaigns. This position requires a deep understanding of paid search, social media, and display advertising, as well as excellent analytical skills to optimize campaigns for maximum ROI.

Main Responsibilities
  • Design and execute comprehensive digital advertising strategies across multiple channels, including SEM, paid social media, and display advertising.
  • Analyze campaign performance data to identify areas for improvement and develop data-driven recommendations to optimize campaigns.
  • Work closely with cross-functional teams to ensure alignment and maximize campaign impact.
  • Maintain up-to-date knowledge of industry trends and best practices in digital marketing, staying ahead of the competition and ensuring our campaigns remain effective.

Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in performance digital marketing, with a strong focus on SEM, Google Ads, and Paid Ads across multiple platforms.
  • Proven expertise in A/B testing, optimization, and conversion rate optimization (CRO).
  • In-depth knowledge of paid search campaign management, bid strategies, and campaign performance optimization.
  • Excellent analytical skills, with the ability to analyze large sets of data and derive actionable insights to drive campaign improvements.

About Us
EBC Financial Group is a leading financial services company dedicated to delivering innovative solutions to our clients. Our team of experts is passionate about helping individuals and businesses achieve their financial goals, and we're committed to building long-term relationships based on trust and integrity.

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