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Digital Marketing Strategist

2 weeks ago

Subang Jaya, Selangor, Malaysia INTI Full time
Job Description:

As a Digital Marketing Executive at INTI, you will be responsible for developing and executing digital advertising campaigns across various channels to drive brand awareness and conversions in targeted regions. You will track and analyze campaign performance metrics using tools like Google Analytics, providing insights to improve effectiveness.

Key Responsibilities:

  • Campaign Management: Develop and execute digital advertising campaigns across various channels such as Google Ads, Facebook, Instagram, and TikTok to drive brand awareness and conversions in targeted regions.
  • Performance Monitoring & Analysis: Track and analyze campaign performance metrics using tools like Google Analytics, providing insights to improve effectiveness.
  • Optimization & ROI Enhancement: Continuously refine campaigns to maximize return on investment (ROI) and enhance lead acquisition strategies.
  • Trend Analysis & Efficiency Improvement: Identify emerging trends and optimize campaigns for cost-per-click (CPC) and lead acquisition, ensuring high efficiency across targeted markets.
  • Reporting: Prepare performance reports to stakeholders.
  • Testing & Experimentation: Conduct ongoing testing and experimentation to enhance digital marketing performance and effectiveness.
  • Collaboration with Media Advisors: Participate in review sessions with media platform advisors to gain insights, improve ad performance, and address campaign challenges.
  • Engagement Management: Handle advertisement inquiries and interactions in comment sections and messaging platforms to enhance audience engagement.
  • Billing & Documentation: Compile and manage billing documents and invoices from various channels, ensuring proper documentation.
  • Budget & Spending Reports: Maintain a monthly advertisement spending report to track expenses and optimize budget allocation.
  • Marketing Support: Assist in other marketing initiatives and contribute to the overall success of the marketing team.