Digital Marketing Manager
6 days ago
Avoiding Burnout and Achieving Success
As a successful Marketing Manager, you will define, develop, and lead the execution of ShopBack's online cashback strategy to deliver KPIs. You will drive campaigns across all owned channels, working closely with the wider team, including business development and account management teams. This role requires excellent stakeholder management skills and experience managing multiple teams and priorities. You must also be able to map out marketing strategies with proven success in key metrics.
Your Key Accountabilities- You will manage presentations of content on our website & ShopBack app accurately and timely, ensuring seamless user journeys to increase conversion rates.
- You will lead the development of merchant-specific campaigns (e.g., new brand integrations & key accounts) across all owned channels, working closely with business development & wider campaigns team.
- You will work with regional product owners, local business development, and account management teams to ensure that all assets sold into merchants are delivered. You will collaborate with BD teams to bring assets to life and meet merchant's goals and KPIs.
- You will regularly analyse campaigns and provide recommendations on how to maximise opportunities and continue to grow.
- You will contribute to process improvement by flagging potential issues or enhancement opportunities.
This role requires:
- 5+ years' relevant experience in campaign/marketing experience preferably within a digital/tech/e-commerce environment.
- Excellent stakeholder management skills and experience managing multiple teams and priorities.
- A self-starter, independent, motivated, and result-oriented individual.
- Demonstrated ability to map out marketing strategies with proven success in key metrics.
- Strong project management skills to manage a wide range of programs and meet deadlines.
- Ability to thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables.
- Strong analytical and data-driven mindset and ability to deal with complex data and translate them into actionable insights.
- A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities.
- Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams and markets.
- Not afraid of uncharted territory, cannot-is-not-an-option attitude, not discouraged by failure or mistake.
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