Digital Marketing Strategist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia PU Prime Full time

As a Performance Marketing Specialist at PU Prime, you will be responsible for managing and optimizing performance marketing campaigns across various platforms. Your goal will be to ensure proper campaign pacing, budget allocation, and delivery in line with performance goals.

Campaign Execution & Management:

  • Set up, manage, and optimize performance marketing campaigns across key biddable platforms, including Google, Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant channels.
  • Ensure seamless execution of campaigns by coordinating with internal teams.

Optimization & Performance Monitoring:

  • Analyze campaign metrics and optimize toward key performance indicators (KPIs) such as branding, traffic, and acquisition goals.
  • Implement A/B testing strategies and experiment with different ad creatives, audience targeting, and bidding strategies.

Reporting & Analytics:

  • Provide regular performance updates to the media planning team and senior stakeholders.
  • Generate detailed campaign reports analyzing data insights to make data-driven recommendations.

Requirements:

  • Minimum 3-5 years in performance marketing, with hands-on experience managing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and other biddable platforms.
  • Strong analytical mindset with the ability to make data-driven decisions and optimize campaign strategies effectively.
  • Team player with strong communication skills and the ability to collaborate across departments.


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