Brand Development Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

About the Job

We are seeking a skilled Product Marketing Lead to join our team at Businesslist. As a Product Marketing Lead, you will play a critical role in developing and executing marketing strategies and campaigns to support our product management teams.

About the Role

  • Develop and implement comprehensive marketing communications plans to support product launches, brand events, and PR initiatives.
  • Craft compelling press releases, media kits, and social media content to engage with local communities and drive relevant conversations.
  • Analyze campaign performance, identify areas for improvement, and optimize future initiatives.
  • Collaborate with cross-functional teams to ensure alignment between brand strategies and sales goals.
  • Evaluate market trends, competitor activity, and consumer behavior to inform marketing decisions.
  • Maintain relationships with key stakeholders, including PR agencies, vendors, and external partners.

Requirements

  • Bachelor's degree in Marketing or related field.
  • Proven experience in product management and marketing in consumer business.
  • Strong analysis and project management skills, with ability to work independently and as part of a team.
  • Excellent communication and interpersonal skills, with ability to build strong relationships with internal and external stakeholders.
  • Able to think creatively and develop innovative solutions to marketing challenges.


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