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Trade Development Manager

1 week ago

Klang Municipal Council, Malaysia POKKA PTE LTD Full time
About the Role

We are looking for a highly skilled Field Sales Director to lead our General Trade Team in Malaysia. In this role, you will oversee trade spend management, including allocation breakdown by distributors and sales representatives, and set and manage sales targets for distributors' salesmen.

Main Responsibilities:

  • Accountable for the sell-out performance of all distributors and trade customers
  • Set and manage sales targets for distributors' salesmen
  • Oversee trade spend management, including allocation breakdown by Distributors and Sales Representatives
  • Conduct monthly trade spend planning
  • Territory Coverage
  • Develop and execute sales itinerary for the sales team to ensure 100% coverage on the agreed frequency
  • Regularly update on itineraries
  • Maintain and update the customer database maintenance
  • Ensure full compliance with outlet type must-have-lists
  • Implement promotional activities and campaigns in a timely manner
  • Maximize the usage of POS materials and ensure they are updated regularly
  • Market Hygiene
  • Manage market returns from distributors and customers
  • Organize the clearance of aging stocks
  • Business Development
  • Drive new outlet penetration to expand market reach
  • Coaching and Development
  • Provide on-the-job coaching with distributor Sales Representatives
  • Gather and communicate market insights and competitor activities to Management, including price changes, promotions, and sampling activities