Data-Driven Communication Specialist
3 days ago
About the Role
This is an exciting opportunity for a seasoned professional with a strong background in data-driven communication and performance analysis. You will be responsible for leading and managing a team of Communication Performance Analysts, developing and implementing a comprehensive communication performance measurement framework, and designing and executing data collection processes for various communication channels.
Key Responsibilities
* Lead and manage a team of Communication Performance Analysts to drive the success of our retail banking communication efforts
* Develop and implement a comprehensive communication performance measurement framework for retail banking initiatives
* Design and execute data collection processes for various communication channels, including web analytics tools and ad servicing tools
* Cleanse and analyze communication performance data using statistical and data visualization tools
* Create compelling data visualizations and reports to communicate insights to stakeholders
* Identify trends and opportunities to improve communication effectiveness across retail banking channels
* Develop and implement data-driven recommendations to optimize communication campaigns
* Collaborate with cross-functional teams (marketing, product, etc.) to ensure alignment with communication goals
Requirements
* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Analytical mindset and critical thinking
* Strong analytical skills with proficiency in data manipulation and statistical analysis tools (e.g. Excel, SQL, Python)
* Proficient with Microsoft Office, Excel, Word, and PowerPoint for producing reports and presentations
* Experience in handling the campaign setup of Google Ads/FB Ads and campaign management and optimization
* Perfect knowledge of web analytics tools and ad servicing tools (e.g. Google Analytics, WebTrends, Looker Studio, Sprinklr)
* Ability to relay analytical insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
About Us
Maybank is one of the largest banks in Malaysia, providing a wide range of financial services to individuals and businesses. We are committed to excellence and innovation, and we are looking for talented professionals like you to join our team.
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