Digital Communications Lead

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIA Malaysia Full time

AIA Malaysia is seeking a highly skilled and experienced professional to lead the development of our agency distribution's social media and editorial content. As the Senior Manager, Agency Content Delivery, you will be responsible for creating innovative and engaging content that drives awareness, engagement, and productivity among our life planners and supports business growth and recruitment.

Key Responsibilities
  1. Kickstart, develop, and implement a comprehensive social media strategy for AIA Agency Distribution's Instagram account and Agency Distribution editorial (AD Buzz).
  2. Collaborate with cross-functional stakeholders to create engagement and promotional materials for AIA's agency force, including circulars, email communications, posters, videos, articles, and digital app notifications.
  3. Lead the creation of monthly Chief Agency Distribution Officer's business roll-down presentation deck.
  4. Conduct event coverage and produce impactful content to be published on AIA Instagram account and/or AD Buzz.
  5. Lead and groom a team of designers and writers to create communication collateral.
  6. Track, monitor, and evaluate effectiveness of content created for AIA agency force Instagram, AD Buzz, and iCari.

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