Media and Digital Strategy Lead

2 days ago


Klang Municipal Council, Malaysia Vinda SEA Full time

Vinda SEA is seeking a highly skilled Media and Digital Strategy Lead to join our team. As a key member of the marketing department, you will be responsible for overseeing media investments, digital performance tracking, and audience insights across our marketing ecosystem.

Key Responsibilities:
  • Manage media planning, execution, and optimization across multiple platforms, including Google Ads, Meta Business Manager, TikTok Business Manager, Lazada & Shopee Marketing Solutions.
  • Drive data-driven insights through social listening and CDP (Insider) to refine marketing strategies.
  • Ensure proper implementation and utilization of Google Tag Manager and Google Analytics for tracking campaign performance and user behavior.
  • Collaborate with internal stakeholders and external agencies to align media strategies with business objectives.

To be successful in this role, you will need to have a degree in Business, Marketing, Media or Engineering, Data Analytics, and 8-10 years of experience in media planning, digital marketing, or consumer insights, preferably in FMCG or E-commerce industries.



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