Luxury Marketing Manager

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential.

About Us

LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management.

We are a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Main Roles and Responsibilities
  • Business Targets, Forecasting, and Results
    • Achieve business results by focusing on net and gross sales, as well as P&L contributions.
    • Oversee the implementation of sales strategies and promotional activities to meet business goals while maintaining effective budget control for sales and expenses.
    • Meet sell-in and sell-through sales targets, ensuring business planning accuracy.
    • Manage and track the product registration process in Malaysia to ensure timely completion.
  • Brand Management
    • Responsible for forecasting, sampling management, and seamless planning and execution of product launches and trade/retailer activities, in collaboration with the marketing, sales, and training teams, following the Marketing Calendar.
    • Track and report ROI for all programs, providing management with feedback.
    • Conduct market trend analysis, monitor competitors' activities, and plan proactive actions.
    • Oversee business and channel sales performance, including launch follow-up and action plan development.
    • Implement a door-by-door marketing plan (CRM, events, and promotions) to drive brand awareness, customer recruitment, retention, and increased purchase consumption.
    • Play a key role in new POS openings, including boutiques and SIS.
    • Manage the budget and take full responsibility for P&L.
  • Customer Relationship Marketing (CRM)
    • Define the brand's local CRM campaign priorities and build the CRM campaign calendar.
    • Ensure customer segmentation remains up to date and relevant for each campaign, while developing engaging brand communications aligned with the right product mix.
    • Master, improve, and maximize the use of customer information (purchase history) to develop relevant marketing programs and execute CRM analytics.
    • Strategize, develop, and execute CRM programs for the brand, evaluating campaigns against target KPIs and sharing key learnings.
  • Market Analysis
    • Provide consumption-based data analysis and insights to support the enterprise in understanding market trends and dynamics.
    • Conduct monthly retail audits and report on brand launches, animations and promotions.
    • Analyze competitor activities.


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