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Email Marketing Coordinator

3 weeks ago

Petaling Jaya, Selangor, Malaysia Nolan Interior Full time

Nolan Interior is looking for an Email Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for planning and executing email and SMS campaigns that drive repeat purchases and engagement.

This role requires expertise in customer segmentation, campaign execution, and performance analysis to optimize marketing efforts and increase brand loyalty. You will work closely with our creative, growth, and eCommerce teams to ensure our retention efforts align with other marketing activities.

Key responsibilities include:

  • Planning and executing email and SMS campaigns that drive repeat purchases and engagement
  • Segmenting customers for personalized targeted campaigns and promotions
  • Monitoring and analyzing email and SMS performance, making adjustments to improve open rates, CTR, and conversions
  • Collaborating with designers to build compelling email and SMS templates that align with our brand and convert
  • Implementing and optimizing retention flows for customer activation, abandoned carts, post-purchase upsell, cross-sells, etc.