Digital Product Owner: Growth Expert

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Basf venezolana, s.a. Full time

At BASF, we are committed to creating a sustainable future through chemistry. As a Digital Product Owner - Grower Solutions, you will play a crucial role in driving our digital growth and innovation strategy.

Main Responsibilities
  • Lead the development and implementation of grower apps designed to enhance farmer engagement, including loyalty programs.
  • Oversee the regional implementation of digital marketing tools, such as CMS and Salesforce Marketing Cloud, collaborating closely with local business teams to drive implementation and requirements gathering.
  • Cross-functional collaboration is key to success in this role, working with commercial and IT teams to ensure seamless integration and functionality of digital products.

Bachelor's degree in Marketing, Business, IT, Agronomy or a related field, along with at least 5 years of experience in Sales & Marketing roles, is essential for this position. Experience in Agchem industry is highly valued, as is work experience in leading and managing successful project and/or commercial teams.


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