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Digital Content Creator

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
Job Overview:

We are a dynamic organization that fuels the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP. As a Marketing Communications Specialist, you will play a crucial role in driving education and usage of products through social media.

Responsibilities:
- Assist in developing and implementing social media strategy that is aligned with the brand direction. - Develop highly engaging social media posts including static and interactive content, as well as videos. - Shoot and edit videos for social media. - Adapt, repurpose, and distribute content in a multi-channel environment. - Schedule social posts according to the social master calendar. - Prepare monthly and campaign social media reports in a timely manner. - Track social performance and analyse the effectiveness of content according to the platform. - Collaborate with internal stakeholders and other departments to drive education and usage of the products through social media. - Recommend and optimise social media content for business units to improve audience engagement. - Conduct market research and analyse competitors' social activities. - Stay up-to-date with the latest social media best practices and identify the latest trends/technologies. - Ideate and plan for campaigns that are aligned with the brand and marketing objectives. - Produce high-quality content in a variety of mediums for social media at scale. - Actively track and monitor all social media platforms, including monitoring conversations/buzz on topics related to the brand and industry. - Manage administrative tasks for relevant projects or events.

About You:
We are looking for a highly motivated, proactive team player who has a strong passion for social media. You should have excellent written and spoken English and Mandarin with impeccable spelling, grammar, and punctuation. Prior experience with online community management, copywriting, and/or blogging is an advantage. Excellent knowledge of TikTok, Xiao Hong Shu, YouTube, Instagram, Facebook, and other social media platforms is required.

Benefits:
We offer competitive compensation and benefits, including hybrid, flexi hours and home workplace subsidy, eWallet meal allowance, unlimited office pantry fruits, snacks and drinks, mobile and broadband subscription reimbursement, flexibility to opt for dependants coverage for outpatient medical benefits, additional leave including family leave and paid care leave to care for family members, medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine and Chiropractic, corporate membership discount and many more.