Healthcare Industry Marketing Manager

17 hours ago


Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time

The Brand Manager will be responsible for developing and executing comprehensive brand strategies to grow and strengthen the brand's position in the market. You will identify market trends, consumer insights, and competitive landscape to guide strategic decisions and own the end-to-end management of the brand.

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 3-5 years of experience in brand management, ideally within the consumer healthcare or FMCG industry.
  • Strong understanding of consumer behavior, market research, and the healthcare landscape.

You will also be required to collaborate with internal teams such as sales, product development, regulatory, and supply chain to ensure alignment on brand goals and execution. Your ability to work with the regional/global brand team to ensure strategies are consistent and aligned with overall business objectives will be essential.



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