Digital Media Strategist
4 days ago
Astrol Holdings Behad is Malaysia's leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.
Job OverviewWe are seeking a skilled Digital Strategist to join our high-performing and collaborative team that works hard and fast to grow and maintain strong relationships with direct clients and media agencies.
Digital ADEX Growth and Positioning- Develop and advocate digital as the central offering in all media plans, emphasizing the impact of digital touchpoints.
- Establish Astro Digital as the go-to platform for digital-first brands in Malaysia by showcasing Astro Unique capabilities.
- Working closely with sales representatives and marketing services to design and implement integrated campaigns that leverage Astro's diverse media channels, including TV, radio, and digital platforms.
- Support the sales team in client meetings and pitches, helping articulate digital's role in achieving campaign objectives.
- Customise pitch materials to show the complementarity of digital advertising within broader media strategies.
- Evaluate campaigns/brands for moments where digital add-ons could amplify results, using data to present clients with tailored upsell recommendations.
- Maintain regular campaign updates with clients to build transparency and trust.
- Suggest proactive adjustments mid-campaign, such as targeting refinements or creative changes, to optimise outcomes and enhance the client's experience.
- Bachelor's Degree graduates / Diploma with related marketing/creative/business experience preferably in media, public relations, advertising or broadcasting industry.
- Preferably 5 years working experience in digital media and advertising industry.
- Experience in creating and executing digital advertising strategies, including knowledge of digital trends, ad platforms (e.g., Google Ads, programmatic platforms), and multi-channel campaigns (TV, radio, digital).
- Strong knowledge of ad techs, analytics and reporting tools, as well as digital advertising technologies (e.g., ad servers, DMPs, SSPs).
- Fluent in English and Bahasa Malaysia.
- Good communication and presentation skills.
- Careful and meticulous.
- Strong creativity and conceptualizing skills.
- Pleasant personality, discipline and a team player.
- A self-starter and a team player with the ability to handle multiple projects simultaneously.
- Able to work within timelines.
- Confident and able to handle demanding situations professionally.
- Resourceful, self-motivated with excellent presentation and interpersonal skills.
- Strong team player.
- Able to organize resources, present reports, and coordinate project work.
- PC literate with working knowledge of Microsoft Windows, Word, Power Point and Excel.
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