Digital Marketing Specialist

3 days ago


Seri Kembangan, Selangor, Malaysia Wing Heong Food Industries Sdn Bhd Full time

About Wing Heong Food Industries Sdn Bhd

We are a leading heritage meat snack brand that combines tradition with modern innovation.

Our company is expanding our digital presence and looking for a self-driven Marketing Executive to help us grow online and offline.

Key Responsibilities:

  • Plan, create, and manage content for our social media platforms (Facebook, Instagram, TikTok, Xiao Hong Shu, etc.).
  • Develop engaging posts, videos, and reels that align with our brand identity.
  • Stay on top of social media trends and competitor activities.
  • Engage with followers by responding to comments, messages, and inquiries.
  • Collaborate with influencers & content creators to enhance brand visibility.
  • Support offline efforts, including events, retail promotions, and collaborations.
  • Work with the design team to develop marketing materials (videos, reels, posters, banners, ads).
  • Track & analyze campaign performance to improve future strategies.
  • Conduct basic market research to understand customer preferences & industry trends.
  • Manage brand partnerships & collaborations.
  • Prepare marketing performance reports and provide insights for improvement.

Requirements:

  • Independent & Self-Disciplined – Can manage tasks and meet deadlines without micromanagement.
  • Creative & Trend-Savvy – Knows what works on social media and how to create engaging content.
  • Proactive & Results-Driven – Takes initiative and is focused on achieving KPIs.
  • Tech-Savvy – Comfortable with digital marketing tools, social media analytics, and content creation.
  • Team Player – Can work with different teams while also excelling at solo tasks.
  • Diploma/Degree in Marketing, Mass Communication, Business, or a related field.
  • 2-5 years of experience in digital marketing/social media.
  • Strong knowledge of Facebook, Instagram, TikTok, and emerging social platforms.
  • Ability to create content, manage online communities, and analyze engagement metrics.
  • Basic knowledge of design tools (Canva, CapCut, Photoshop) is a plus.
  • A go-getter attitude with the ability to work remotely & in-office (2 days per week).

What We Offer:

  • Hybrid Work Flexibility – Work remotely but stay connected with the team.
  • Real Career Growth – Take ownership of projects and make an impact.
  • Delicious Perks – You'll be working for a leading meat snack brand.
  • Freedom to Innovate – Bring fresh ideas and execute campaigns with full support.


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