Senior Marketing Operations Manager

5 days ago


Petaling Jaya, Selangor, Malaysia GrabTaxi Holdings Pte. Ltd. Full time

About GrabTaxi Holdings Pte. Ltd.

As a leading superapp in Southeast Asia, we provide a range of services that make life easier for millions of people. Our mission is to drive the region forward by economically empowering everyone with heart, hunger, honor, and humility.

We use data and technology to improve everything from transportation to payments and financial services across a region of over 620 million people. Our team collaborates with governments, drivers, passengers, merchants, and communities to solve critical problems in Southeast Asia.

This role involves leading the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. The successful candidate will have expertise in brand development, campaign planning, and team management.

Key Responsibilities
  • Develop and execute marketing strategies to promote Grab services in Malaysia across traditional and digital media.
  • Collaborate with vertical business and product marketing teams to create compelling creative briefs and media strategies.
  • Analyze data insights to inform marketing decisions and measure campaign effectiveness.
  • Manage a team of marketers to oversee brand, social media, and marketing communications operations.
Requirements
  • 8+ years of experience in e-commerce or marketing, with a minimum of 3 years in a management role.
  • A strong portfolio in brand repositioning, product launches, and sales promotions.
  • Knowledge of media, especially digital (display, search, social, programmatic, content, influencer marketing).
  • Experience in audience targeting and practical guidance on media limitations.
  • Ability to link marketing metrics with results.
  • Interest in staying updated on the latest trends and changes in marketing tools.


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